
Sapporo Beer Museum
museum
サッポロビール博物館
Admission is free to this beer museum in a former factory, with exhibits, tours & paid tastings.
Housed in a handsome red-brick building that once served as the Sapporo Sugar Company factory, this museum traces the pioneering history of Japan's oldest beer brand from its 1877 founding. Free self-guided tours explain the brewing process and Hokkaido's role in Japan's beer industry, while the premium paid tour includes tastings of limited-edition brews unavailable elsewhere. The adjacent Sapporo Beer Garden offers all-you-can-eat Genghis Khan lamb barbecue paired with fresh draft beer in atmospheric brick-vaulted halls.
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