
Dōgo Onsen has been welcoming bathers for over 3,000 years. It inspired the bathhouse in Spirited Away. Above the city, Matsuyama Castle commands the hilltop. Trams rattle through streets lined with haiku. This is Shiki's hometown, after all.
What Matsuyama is known for
Top-rated in Matsuyama

Kushikatsu Tanaka Okaido
4.7restaurant
Reliable spot for crispy deep-fried skewers, popular for casual drinking.

Matsuyama Castle
4.5castle
Winter lights in the Horinouchi Park with the castle as a backdrop.

Sushi no Ma
4.6restaurant
High-end sushi counter offering an omakase experience with top-tier Setouchi seafood.

Mustakivi
4.6shopping
Minimalist gallery and cafe producing high-end Japanese sweets like Yokan with local ingredients.

Kamekichi
4.6restaurant
standout izakaya in a back alley, beloved by locals for its home-style cooking and sake.

Ootaki
4.6restaurant
Refined Japanese dining offering seasonal courses and local sake in an intimate setting.

Oyamazumi Jinja Shrine
4.4shrine
It is not known exactly when Oyamazumi Jinja Shrine was built, since many of its records were lost in a fire around the year 1600.

Karage Shokudo Goichi
4.4restaurant
Beloved local diner famous for its massive, juicy fried chicken (karaage) sets.